Soft, natural brow PMU that means you wake up already defined. No pencil. No powder. Just you.
A free skin test consultation is required before every first treatment.
Based in Rode Heath, Cheshire, I'm a semi-permanent makeup artist specialising in brow PMU. I offer a range of techniques — microblading, powder brows, and combination brows — so together we can find the perfect fit for your skin type, brow goals and lifestyle.
I know how much of a difference feeling put-together can make to your day — and PMU is one of those treatments that genuinely changes your morning routine and your confidence. My goal is simple: to help every client feel effortlessly, beautifully themselves.
All new clients begin with a free skin test consultation — a relaxed 30-minute appointment where we chat through your brow goals, carry out a patch test, and do a full brow mapping so you can see the shape we'll be working with before your actual treatment.
I'm currently offering a limited number of portfolio appointments at a reduced rate, so now is a brilliant time to book if you've been thinking about it. I can't wait to meet you.
Effortlessly you, every day. 🤎
Real, unedited results from clients at Defined by Alicia. Click any photo to view it larger.
All photos are real, unedited client results 🤎
Every journey starts with a skin test. From there, choose the option that's right for you.
💳 A £50 deposit is required to secure all appointments over £40, payable prior to booking.
⚠️ Microblading, powder brows and combination brows are not suitable during pregnancy or while breastfeeding. Please get in touch if you have any questions about your eligibility for treatment.
🌸 Lip blush & stretch mark treatments coming soon
🎁 Gift vouchers are available — the perfect treat for someone who deserves to wake up defined. Get in touch to arrange one.
Not sure which brow technique suits you best? Here's what each one involves — we'll also chat through it together at your skin test consultation.
A 30-minute appointment to patch test you, assess the area you'd like treating, and carry out a full brow mapping — so you can see exactly the shape we'll be working with before your actual treatment day.
I'm always happy to answer any further questions by text or phone call too.
A hand tool is used to create fine, hair-like strokes, mimicking the natural growth pattern of your brow hairs for the most realistic, feathered finish.
A wonderful option if you want definition with a soft, natural look — best suited to normal to dry skin types for the most long-lasting results.
The most natural-looking technique, creating super-fine hair strokes that mimic real brow hairs. If you want natural, if you want texture — this is the treatment for you.
A 6-week top up appointment is recommended to perfect your result, bookable separately for £50.
Please note: this treatment isn't suitable if you have existing permanent makeup, unless it's significantly faded and barely visible. If you're unsure, please check with me first.
A soft, beautifully shaded brow with full colour throughout — almost like softly filling in your brows with a brow powder. There are no hair strokes in this style, just a smooth, even finish.
It still gives a lovely natural result, but a little bolder than the Combination Brow technique.
A full brow shape is carefully mapped and designed using precise measurements, taking into account your natural face shape and brow symmetry, before your brows are waxed and tinted to perfection.
A wonderful standalone treatment if you simply want beautifully groomed, defined brows — or a great way to see your ideal brow shape before committing to permanent cosmetics.
A quick, combined treatment to keep your brows perfectly groomed — unwanted hair is waxed away and a tint is applied to add definition and depth to your natural brow hairs.
A simple, affordable way to keep your brows looking their best between appointments, or simply as a treat on its own.
A calm, considered process so you feel comfortable every step of the way.
A relaxed 30-minute appointment including a patch test, brow mapping and a chat through your goals — so you know exactly what to expect before your treatment.
Your brows are mapped to suit your face shape, then treated with care and precision.
A follow-up appointment included in your treatment, to perfect your results.
Choose a time that suits you. Your skin test consultation is completely free.
Real-time availability, secure deposits, and instant confirmation.
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