Semi-Permanent Makeup · Rode Heath, Cheshire

Effortlessly
you, every day.

Soft, natural brow PMU that means you wake up already defined. No pencil. No powder. Just you.

Book Your Consultation View Prices

A £20 skin test consultation is required before every first treatment.

Defined by Alicia before and after brow PMU result — natural results, enhanced shape, boosted confidence
Rachel, semi-permanent makeup artist at Defined by Alicia
About Rachel

The artist behind
Defined by Alicia

Based in Rode Heath, Cheshire, I'm a semi-permanent makeup artist specialising in brow PMU. I offer a range of techniques — microblading, powder brows, ombré brows, and hairstroke brows — so together we can find the perfect fit for your skin type, brow goals and lifestyle.

I know how much of a difference feeling put-together can make to your day — and PMU is one of those treatments that genuinely changes your morning routine and your confidence. My goal is simple: to help every client feel effortlessly, beautifully themselves.

All new clients begin with a £20 skin test consultation — a relaxed 15-minute appointment where we chat through your brow goals, check your skin is suitable, and make sure you feel completely comfortable before your treatment.

I'm currently offering a limited number of portfolio appointments at a reduced rate, so now is a brilliant time to book if you've been thinking about it. I can't wait to meet you.

Effortlessly you, every day. 🤎

Treatments & Pricing

Brow PMU, done properly

Every journey starts with a skin test. From there, choose the option that's right for you.

Skin Test Consultation
Required before your first treatment — a 15-minute patch test appointment
£20
Redeemable against treatment
Microblading or Ombré Brows First 10 Clients
Portfolio price — available to the first 10 clients only
£100
Includes 6-week top up
Ombré Brows — Full Price
My standard ombré brow treatment
£280
Includes 6-week top up
Ombré Brows — Refresh
For returning clients, booked within 2 years
£180
Keeps your brows looking fresh
Microblading — Full Price
Precise, blade-drawn hair-like strokes
£275
Includes top up
Hairstroke Brows
Fine, feathered strokes for a natural finished look
£400
Includes top up
Wax & Tint
Brow shaping and tint to keep your natural brows polished
£20
Standard maintenance
Mapping, Wax & Tint
Bespoke brow mapping plus a full wax and tint
£40
For a fully groomed, defined shape

💳 A £50 deposit is required to secure all appointments over £40, payable prior to booking.

⚠️ Microblading, ombré brows and hairstroke brows are not suitable during pregnancy or while breastfeeding. Please get in touch if you have any questions about your eligibility for treatment.

🌸 Lip blush & stretch mark treatments coming soon

🎁 Gift vouchers are available — the perfect treat for someone who deserves to wake up defined. Get in touch to arrange one.

What to Expect

Your journey, start to finish

A calm, considered process so you feel comfortable every step of the way.

1

Skin Test

A relaxed 15-minute patch test to check your skin is suitable, and chat through your brow goals.

2

Mapping & Treatment

Your brows are mapped to suit your face shape, then treated with care and precision.

3

6-Week Top Up

A follow-up appointment included in your treatment, to perfect your results.

Ready to Wake Up Defined?

Book your consultation

Choose a time that suits you. Your skin test consultation fee is redeemed against your treatment.

Online booking

Real-time availability, secure deposits, and instant confirmation — booking opens here once connected.

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Good to Know

Frequently asked questions

A patch test lets us check how your skin reacts before any pigment is used for your full treatment, and gives us a chance to talk through your goals and answer any questions. It's £20, fully redeemable against the cost of your treatment, and takes about 15 minutes.
Microblading, ombré brows and hairstroke brows are not suitable during pregnancy or while breastfeeding. If this applies to you, please get in touch before booking so we can talk through your options.
The £100 portfolio price includes your full treatment — microblading or ombré brows, your choice — plus your 6-week top up appointment. It's available to my first 10 clients only, so it's a great time to book if you've been curious about PMU.
Results typically last 1–2 years depending on your skin type and aftercare. If you book a refresh within 2 years of your original treatment, you'll get the discounted refresh rate of £180.
Not quite. Microblading uses fine blade strokes to mimic individual hairs, while ombré brows use a soft, powdered shading technique for a more gradient, makeup-like finish. Both are available — we can chat through which suits you best at your skin test consultation.
Lip blush and stretch mark treatments are coming soon. Follow along on Instagram or get in touch to be the first to know when bookings open.
Yes — gift vouchers are available for any treatment, and make a lovely gift for someone special. Get in touch via Instagram or the contact details below to arrange one.