Soft, natural brow PMU that means you wake up already defined. No pencil. No powder. Just you.
A free consultation is required before your first PMU treatment.
Based in Rode Heath, Cheshire, I'm a semi-permanent makeup artist specialising in brow PMU. I offer a range of techniques — microblading, powder brows, and combination brows — so together we can find the perfect fit for your skin type, brow goals and lifestyle.
I know how much of a difference feeling put-together can make to your day — and PMU is one of those treatments that genuinely changes your morning routine and your confidence. My goal is simple: to help every client feel effortlessly, beautifully themselves.
All new PMU clients begin with a free consultation — a relaxed 30-minute appointment where we chat through your brow goals and do a full brow mapping so you can see the shape we'll be working with before your actual treatment.
I'm currently offering a limited-time portfolio rate on brow treatments, so now is a brilliant time to book if you've been thinking about it. I can't wait to meet you.
Effortlessly you, every day. 🤎
Real, unedited results from clients at Defined by Alicia. Click any photo to view it larger.
All photos are real, unedited client results 🤎
Every journey starts with a free consultation. From there, choose the option that's right for you.
💳 A £50 deposit is required to secure all appointments over £40, payable prior to booking.
⚠️ Microblading, powder brows and combination brows are not suitable during pregnancy or while breastfeeding. Please get in touch if you have any questions about your eligibility for treatment.
🚫 No refunds will be offered once a treatment has been completed. See Terms & Conditions for full details.
🌸 Lip blush launching in October — £200 portfolio price for the first 10 clients, valid for October and November bookings only.
🎁 Gift vouchers are available — the perfect treat for someone who deserves to wake up defined. Get in touch to arrange one.
Not sure which brow technique suits you best? Here's what each one involves — we'll also chat through it together at your consultation.
A 30-minute appointment to assess the area you'd like treating and carry out a full brow mapping — so you can see exactly the shape we'll be working with before your actual treatment day. Required before your first PMU treatment.
I'm always happy to answer any further questions by text or phone call too.
A hand tool is used to create fine, hair-like strokes, mimicking the natural growth pattern of your brow hairs for the most realistic, feathered finish.
A wonderful option if you want definition with a soft, natural look — best suited to normal to dry skin types for the most long-lasting results.
The most natural-looking technique, creating super-fine hair strokes that mimic real brow hairs. If you want natural, if you want texture — this is the treatment for you.
A 6-8 week top up appointment is included with your treatment to perfect your result.
Please note: this treatment isn't suitable if you have existing permanent makeup, unless it's significantly faded and barely visible. If you're unsure, please check with me first.
A soft, beautifully shaded brow with full colour throughout — almost like softly filling in your brows with a brow powder. There are no hair strokes in this style, just a smooth, even finish.
It still gives a lovely natural result, but a little bolder than the Combination Brow technique.
A full brow shape is carefully mapped and designed using precise measurements, taking into account your natural face shape and brow symmetry, before your brows are waxed and tinted to perfection.
A wonderful standalone treatment if you simply want beautifully groomed, defined brows — or a great way to see your ideal brow shape before committing to permanent cosmetics.
A quick, combined treatment to keep your brows perfectly groomed — unwanted hair is waxed away and a tint is applied to add definition and depth to your natural brow hairs.
A simple, affordable way to keep your brows looking their best between appointments, or simply as a treat on its own.
A calm, considered process so you feel comfortable every step of the way.
A relaxed 30-minute appointment including brow mapping and a chat through your goals — so you know exactly what to expect before your PMU treatment.
Your brows are mapped to suit your face shape, then treated with care and precision.
A follow-up appointment included in your treatment, to perfect your results.
Choose a time that suits you. Your consultation is completely free.
Real-time availability, secure deposits, and instant confirmation.
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